📲 TikTok’s New AI Tools for Ads

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In today's email

1. 📈 Feel Confident Centralizing Sensitive Customer Data and Leveraging That Data for More Personalized Engagements

2. 📲 How TikTok’s Smart+ Tools Are Transforming Ad Performance with AI Automation

3. 🏆 AI Innovators Win Nobel Prize

4. 🤯  Quick Takes

Read Time: 5 Minutes

Feel Confident Centralizing Sensitive Customer Data and Leveraging That Data for More Personalized Engagements

Large organizations thrive on accurate data to delight customers, but sensitive data can be challenging to leverage effectively. Now, the Twilio Segment app for HubSpot makes it easier to sync sensitive data across platforms and safely use this data for more personalized marketing in HubSpot.

In the Know​

How TikTok’s Smart+ Tools Are Transforming Ad Performance with AI Automation

TikTok kicked off Advertising Week in New York with groundbreaking announcements aimed at improving advertisers' performance and privacy. The platform's new tools, powered by AI, offer enhanced measurement capabilities and automated campaign management.

Key Points:

• Smart+ AI Suite: Automates targeting, bidding, and creative optimization to maximize campaign performance. Available for web, catalog, app, and lead generation campaigns.

• GMV Max Solutions: Automates campaign creation and boosts ROI by optimizing traffic across organic content, paid ads, and affiliate posts, cutting setup time in half.

• Conversion Lift Studies: Measures the real impact of TikTok ads beyond click-through rates, helping brands better understand their ad-driven sales.

• Enhanced Privacy Technology: Integrates with leading privacy-enhancing platforms to offer more secure data management solutions for advertisers.

With AI-powered automation, improved measurement capabilities, and advanced privacy protections, advertisers can focus on creative strategies while TikTok's tech handles optimization.

AI Innovators Win Nobel Prize

Two influential figures in the field of artificial intelligence, John Hopfield and Geoffrey Hinton, were awarded the Nobel Prize in Physics for their groundbreaking work that laid the foundation for modern machine learning. Their innovations, particularly in artificial neural networks, have transformed various sectors, including science, medicine, and everyday applications such as facial recognition and language translation. While Hinton, often referred to as the "Godfather of AI," celebrated the potential benefits of AI in enhancing productivity and healthcare, he also expressed concerns about the technology's future risks, emphasizing the need for responsible and ethical use. Hopfield, known for his contributions to associative memory in data processing, echoed these sentiments, highlighting the ongoing inquiry into the relationship between machines and human-like cognition.

Quick Takes

• Distributional Secures $19 Million Series A to Revolutionize AI Testing: Distributional, an AI testing platform founded by former Intel executive Scott Clark, has successfully closed a $19 million Series A funding round led by Two Sigma Ventures. Designed to address the operational risks associated with AI applications, the platform enables teams to proactively detect and manage AI-related issues, aiming to enhance reliability and performance before deployment.

• Adobe Launches Content Authenticity Web App to Combat Misinformation: Adobe is set to launch its beta Content Authenticity web app in early 2025, allowing creators to certify their work using advanced content credentials that protect against deepfakes, misinformation, and content theft. The platform employs digital fingerprinting, invisible watermarking, and cryptographically signed metadata to securely link content to its original creator, aiming to foster trust and transparency in the digital art landscape.

That’s all for Today!

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