📲 TikTok Launches Symphony

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In today's email

1. 📲 TikTok Launches Symphony

2. ✅ ChatGPT Cheat Sheet

3. 🛑 McDonald's Halts AI Drive-Thru Program

4. 📈 What’s Trending

5. 🤯 Quick Takes

Read Time: 5 Minutes

In the Know​
TikTok Launches Symphony

At TikTok World 2024, the company introduced Symphony, a new suite of ad solutions powered by generative AI. The latest innovations in this suite include Symphony Digital Avatars, AI Dubbing for global translations, and the Symphony Collective, all aimed at helping creators and brands develop unique, engaging TikTok-first content.

Key Points

• Symphony Ad Solutions:

  • Integrates human creativity with AI to enhance content creation and productivity.

  • Proven to increase purchase intent by 37% and brand favorability by 38%.

  • 79% of TikTok users prefer brands that create content specifically tailored for the platform.

• Symphony Digital Avatars:

  • Stock Avatars: Ready-made avatars featuring diverse backgrounds and languages, licensed for commercial use.

  • Custom Avatars: Tailored avatars representing individual creators or brand ambassadors, with multilingual capabilities.

  • Helps brands and creators build trust and expand their global reach with personalized, lifelike representations.

• AI Dubbing:

  • Translates and dubs video content into over 10 languages and dialects.

  • Automates the process of language detection, transcription, translation, and dubbing.

  • Facilitates inclusive communication, allowing brands to connect with a wider, more diverse audience.

With the introduction of Symphony, TikTok is empowering creators and brands to enhance their creative output and engage more effectively with audiences. The tools provided, such as Digital Avatars and AI Dubbing, enable a more personalized and global approach to content creation. This move highlights TikTok's dedication to supporting the creator economy through cutting-edge, AI-driven solutions.

ChatGPT Cheat Sheet

ChatGPT: Your AI ally for conversations, ideas, and knowledge--unleash the power of natural language understanding!

Mastering ChatGPT is a journey of exploration and discovery, offering endless opportunities for learning, creativity, and collaboration. By leveraging the insights and strategies outlined in this cheat sheet, you'll be well-equipped to navigate the vast landscape of conversational AI with confidence and proficiency

McDonald's Halts AI Drive-Thru Program

McDonald's is ending its AI drive-thru ordering partnership with IBM by July 26, 2024, after testing the technology in over 100 restaurants since 2021. The company aimed to see if the AI chatbot could speed up service but did not specify why the program is being discontinued. Despite this, McDonald's remains confident that voice-ordering solutions will be part of its future and is exploring other AI options, including a potential partnership with Google. This move is part of a broader trend among fast-food chains like Wendy's and White Castle, which are also integrating AI into their operations.

What’s Trending

YouTube Introduces “Notes” Feature to Enhance Video Context and Combat Misinformation

YouTube is rolling out an experimental feature called “Notes,” which allows viewers to add context and information under videos, similar to X's Community Notes. This feature aims to clarify content, such as identifying parodies or noting when old footage is shown as current, in an effort to combat misinformation, particularly during the 2024 U.S. election, which is exacerbated by the rise of generative AI.

Quick Takes

• CuspAI Secures $30 Million to Revolutionize Material Design with AI: CuspAI, a Cambridge-based startup, has raised $30 million in a seed round led by Hoxton Ventures to develop AI-driven software that designs new materials by specifying desired properties first. This approach, which inverts the traditional method of material creation, aims to accelerate material discovery and has significant potential applications in areas like carbon capture.

• DeepMind Develops AI Tech to Generate Soundtracks for Videos: DeepMind is advancing AI technology with V2A, a tool that creates music, sound effects, and dialogue for videos by interpreting visual content, marking a significant step in AI-generated media. Trained on a diverse dataset of sounds, dialogue, and video clips, V2A aims to enhance video production, although its public release is not imminent due to quality concerns and the need for rigorous testing.