🔍 Sony Music Puts AI Companies on Notice

In today's email

1. 📲 The 2024 B2B Marketer’s Playbook

2. 📈 Sony Music Group Warns AI Companies Against Unauthorized Use of Its Content

3. 💻 Slack Faces Backlash Over AI Data Usage and Opt-Out Policy

4. 🤯 Quick Takes

Read Time: 5 Minutes

The 2024 B2B Marketer’s Playbook

Integrate AI into your Marketing

What does it take to stay ahead of the curve? The sharpest minds in B2B marketing joined forces to help you leverage cutting-edge strategies and optimize marketing outcomes.

"The 2024 B2B Marketer's Playbook: 12 Winning Strategies & Insider Insights" is the essential guide for navigating industry shifts, connecting with audiences, and driving results.

Dive in and explore key topics, like:

• Adapting to the Decline of Third-Party Cookies

• Leveraging Buyer-Level Intent Data

• Integrating AI in Marketing

• How to engage buyers with formats that enrich the buyer's journey

• Email and Social Media Marketing Trends and more

In the Know​
Sony Music Group Warns AI Companies Against Unauthorized Use of Its Content

Sony Music Group has issued formal notices to over 700 generative AI companies and streaming platforms, warning them against using its content without permission. This move comes amid rising concerns over AI's impact on the music industry.

Key Points:

• Scope of Warning: The notices cover a wide range of content, including audio recordings, musical compositions, cover artwork, and metadata.

• AI Potential and Risks: SMG acknowledges AI's potential but emphasizes that unauthorized use of its content infringes on intellectual property rights and deprives the company and its artists of control and compensation.

• Industry Impact: Concerns over AI-generated music have grown, with incidents of AI-generated tracks using likenesses of famous artists leading to swift copyright actions.

• Legal Context: The European Union's Artificial Intelligence Act includes provisions for transparency in AI model training, reflecting the broader push for regulation in this space.

• Industry Response: Both music companies and artists are advocating for stronger protections against unauthorized use of AI, with many signing open letters and testifying before legislative bodies.

Sony Music Group's actions highlight the ongoing battle between AI innovation and intellectual property rights in the music industry. As AI technology advances, the need for clear regulations and agreements to protect artists' rights and ensure fair compensation becomes increasingly critical. The music industry continues to push for safeguards against the misuse of AI, striving to balance technological progress with respect for creative ownership.

Slack Faces Backlash Over AI Data Usage and Opt-Out Policy

Slack is facing significant backlash from users over its policy of using customer data for AI training by default, a practice that requires users to email the company to opt out. This issue came to light after a viral post on Hacker News highlighted Slack’s privacy principles, which are buried in an outdated and confusing policy document. The controversy has sparked multiple discussions across platforms, with users expressing surprise and frustration at the lack of transparency and the cumbersome opt-out process.

Adding to the confusion, Slack's privacy policy fails to clearly differentiate between its AI-powered features and global models, leaving users uncertain about the extent of data usage. Despite Slack’s assurances that customer data is used with specific limits and not for training large language models (LLMs), the lack of clarity has led to widespread concern. The situation underscores the need for clearer communication and more straightforward privacy controls, especially as companies rapidly integrate AI technologies into their services.

Quick Takes

• UK Researchers Expose Vulnerabilities in AI Chatbot Safeguards: UK government researchers found that guardrails designed to prevent AI chatbots from issuing harmful responses can be easily bypassed with simple techniques. The UK's AI Safety Institute (AISI) tested five large language models and discovered that all were "highly vulnerable" to jailbreaks.

• Snap Increases AI and Machine Learning Investment: Snap CEO Evan Spiegel announced that Snapchat is ramping up its investment in AI and machine learning to address previous shortcomings and enhance business performance. Spiegel highlighted the importance of state-of-the-art machine learning to drive product innovation and improve augmented reality experiences, which are pivotal to Snap's advertising and user engagement strategies.