🔍Perplexity’s New Deep Research

Plus: Is AI The New Dr. Dolittle?

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Here are the top stories for today:

  1. 🤖See Top AI Marketing Tools Live at DemoFest 2025—Jasper, ElevenLabs, Goldcast, and More!

  2. 🔍Perplexity’s New Deep Research

  3. 🐶AI: The New Dr. Dolittle?

  4. 🖥️ Mastering Client Attraction in The Age of AI

  5. 🤯 Quick Takes

Read Time: 5 Minutes

See Top AI Marketing Tools Live at DemoFest 2025—Jasper, ElevenLabs, Goldcast, and More!

Join 1,000+ marketing leaders on February 27th for rapid-fire demos from top AI companies. Discover tools to boost content production, customer insights, and real-time engagement—all virtually.

In the Know

Perplexity’s New Deep Research

Image: Perplexity

AI-powered research is getting a serious upgrade, and Perplexity just threw its hat in the ring with Deep Research, its answer to OpenAI and Google’s similar tools. The goal? Smarter, faster, and more in-depth research with real citations, so you’re not just getting chatbot-level summaries.

Key Points:

  • Smarter Research, Faster – Deep Research works like a real researcher, searching, reading, and refining as it goes. And it’s quick, most results come back in under three minutes.

  • Beats Most AI Models – It scored 21.1% on Humanity’s Last Exam, outperforming Google’s Gemini and OpenAI’s standard models, though OpenAI’s own Deep Research still holds the top spot.

  • Free to Use (With Limits) – Unlike OpenAI’s $200-a-month pro-only tool, Perplexity’s version is free for limited daily queries, with unlimited access for paid users.

  • How It Stacks Up – Perplexity is all about speed and ease of use, OpenAI offers deeper analysis for businesses, and Google integrates best with existing workflows.

AI research tools are evolving fast, but the big question remains, are they making us better researchers or just outsourcing our thinking? Time will tell, but for now, if you need quick, well-cited insights, Perplexity’s Deep Research might be worth a try.

💡 Did You Know?

AI Once Wrote a Fake Scientific Paper and Got It Published: A researcher tested AI’s writing skills by having it generate a scientific paper. It was accepted for publication before anyone realized it wasn’t human-written.

AI: The New Dr. Dolittle?

Scientists are training AI to decode animal emotions, and it turns out, our furry (and not-so-furry) friends might have more to say than we thought. From Intellipig, which scans pig faces for signs of pain, to a University of Haifa team teaching AI to read discomfort in dogs (whose faces, fun fact, share 38% of movements with humans), these systems could revolutionize animal care. Even horses are getting AI attention. One system learned to detect pain just by analyzing their eyes, ears, and mouths with 88% accuracy. While humans still lay the groundwork, AI is quickly becoming the ultimate animal whisperer.

Mastering Client Attraction in The Age of AI

On Wednesday, February 26th, learn from Cory and Ira about Mastering Client Attraction in The Age of AI.

You'll discover:

  • Simple AI systems that clone your marketing efforts.

  • The #1 method for getting prospects off the fence and choose you NOW

  • How to dramatically amplify your networking outcomes with 10x more contacts, meetings, and closed deal

  • Slash your sales cycle: close deals in half the time

  • Digital Selling Domination: 7 tactics for remote sales success in the modern era

  • The most valuable online tool that's critical to success (Miss out on this and you'll never keep up!)

And SO much more!

Quick Takes

  • Apple Intelligence Coming to Vision Pro in April Update: Apple plans to integrate its suite of AI tools, including Writing Tools, Genmoji, and Image Playground, into the Vision Pro headset with a software update expected in April. While the update will enhance mixed reality features, it won’t include an upgraded Siri, with delays reportedly affecting the virtual assistant’s broader improvements.

  • U.K. Shifts Focus to AI Security with New Institute and Anthropic Partnership: The U.K. government is renaming its AI Safety Institute to the "AI Security Institute" to focus on cybersecurity and the risks AI poses to national security and crime. This shift comes alongside a new partnership with Anthropic, aiming to explore AI-assisted public services while enhancing security tools for government agencies.

That’s all for Today!

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