🤔 Is AI Taking the User Out of the Brand Experience?

Here are the top stories for today:

1. 🤔 Is AI Taking the User Out of the Brand Experience?

2. 🥊 Elon Musk vs. Sam Altman

3. 👉LinkedIn Faces Lawsuit Over Alleged Data Misuse for AI Training

4. 🤯 Quick Takes

Read Time: 5 Minutes

Two-thirds of customers would consider leaving your brand if you rely on AI instead of people for storytelling. 

The Brand Experience Report dives into: 

• When to let AI shine and when to rely on human creativity. 

• How marketers use AI to power their efforts. 

• What customers expect from the brands they interact with. 

Ready to uncover how AI can impact brand authenticity and customer loyalty? 

Download the insights here.

In the Know​

Elon Musk vs. Sam Altman

A public feud between Elon Musk and OpenAI CEO Sam Altman is heating up over the Stargate AI infrastructure project. The project is a massive $500 billion initiative aimed at advancing artificial intelligence through extensive data center development.

Key Points:

• President Trump announced the Stargate project, a $500 billion joint venture involving OpenAI, Oracle, and SoftBank, to develop AI infrastructure, including data centers and renewable energy sources.

• Musk criticized the funding claims, arguing that SoftBank has secured far less than the announced amount.

• Altman countered Musk’s skepticism, defending the project’s value for the nation and highlighting ongoing construction in Texas.

• The feud stems from a long-standing rivalry between Musk and Altman, dating back to boardroom conflicts at OpenAI, which Musk alleges has strayed from its nonprofit mission.

• Musk’s own AI company, xAI, faces competitive challenges from OpenAI’s partnership with Microsoft, which has heavily invested in its AI capabilities.

The Stargate project highlights the evolving dynamics of AI development, with high stakes for tech leaders and national innovation. While Musk and Altman’s rivalry continues to unfold, the project’s success or failure may have lasting implications for America’s AI ambitions.

💡 Did You Know?

AI learns language quirks: Models like ChatGPT can understand idioms, sarcasm, and humor to communicate more naturally—closing the gap between human and machine conversation.

LinkedIn Faces Lawsuit Over Alleged Data Misuse for AI Training

LinkedIn is facing a proposed class-action lawsuit accusing the platform of sharing Premium customers' private messages with third parties to train generative AI models without consent. Filed in San Jose, California, the lawsuit alleges LinkedIn introduced a privacy setting in August 2023 allowing users to opt out of data sharing but later updated its privacy policy in September to permit data use for AI training. Despite this update, the plaintiffs claim LinkedIn violated privacy agreements and attempted to minimize public scrutiny by retroactively justifying its actions. The suit, representing Premium users who exchanged InMail messages, seeks damages for breach of contract, violations of California law, and $1,000 per person for infringing the federal Stored Communications Act. LinkedIn denies the allegations, calling them "false claims with no merit."

Quick Takes

• Samsung’s SmartThings Unveils AI-Powered Personalization: At Samsung Unpacked 2025, the company introduced new “Home AI” features for SmartThings, leveraging ambient sensing and generative AI to tailor smart home experiences. From detecting daily activities like cooking or exercising to activating appliances like air purifiers and robot vacuums, SmartThings aims to create a seamless, intuitive home environment—all while keeping data securely stored locally.

• “OGOpenAI.com” Now Points to DeepSeek: Software engineer Ananay Arora purchased “OGOpenAI.com” for a minimal cost and redirected it to DeepSeek, a rising Chinese AI lab known for releasing free, open-source AI models. The playful move highlights DeepSeek’s commitment to open AI innovation, reminiscent of OpenAI’s earlier, more accessible era.

That’s all for Today!

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