📣 Google releases Veo 2

In today's email

1. 🤔Is AI Taking the User Out of the Brand Experience?

2. 📣Google releases Veo 2 and the New Imagen 3

3. 🔍ChatGPT’s Search Engine Expands to All Users

4. 🤯  Quick Takes

Read Time: 5 Minutes

Is AI Taking the User Out of the Brand Experience?

Two-thirds of customers would consider leaving your brand if you rely on AI instead of people for storytelling. 

Generative AI tools have multiplied over the years, establishing themselves as key cogs in most marketing machines. But is that a good thing? In the age of AI, where does the human element come into play? 

The Brand Experience Report dives into: 

• When to let AI shine and when to rely on human creativity. 

• How marketers use AI to power their efforts. 

• What customers expect from the brands they interact with. 

Ready to uncover how AI can impact brand authenticity and customer loyalty? Download the insights here.

In the Know​

Google releases Veo 2 and the New Imagen 3

AI creativity just leveled up. Google has introduced Veo 2, a next-gen video generation model, and Imagen 3, the latest in image creation technology. These updates are set to make content creation faster, easier, and more dynamic for creators, businesses, and storytellers everywhere.

Key Points:

• Veo 2: High-Quality Video Generation

  • Produces cinematic, 4K-resolution videos with detailed realism.

  • Enhanced understanding of physics, human movement, and cinematography.

  • Customizable prompts for specific genres, lenses, and cinematic effects.

  • Now available in Google Labs' VideoFX and expanding access to more users.

• Imagen 3: Superior Image Generation

  • Delivers brighter, better-composed images across diverse art styles, from photorealism to anime.

  • Renders rich textures and faithfully follows prompts for enhanced creativity.

  • Rolling out globally in Google Labs' ImageFX, accessible in over 100 countries.

Both models embed SynthID watermarks to identify AI-generated content, reducing misinformation risks.

💡 Did You Know?

AI can dream (kind of) 💭 Neural networks like Google DeepDream create surreal, dream-like images by enhancing patterns they detect in data—turning everyday photos into trippy works of art.

ChatGPT’s Search Engine Expands to All Users

OpenAI has made its AI-powered ChatGPT search engine accessible to all users, including those on the free tier, as part of its "12 Days of Ship-mas" event. The search engine now offers improved features on mobile, such as a more traditional search experience with location-based results that include images, ratings, hours, and map integration. Advanced Voice Mode, available for paid users, enhances search with real-time web updates. Additionally, faster access to website links streamlines tasks like finding hotel booking platforms. This rollout accompanies other recent updates, including the launch of the text-to-image model Sora and a premium $200/month subscription plan.

Quick Takes

• Cohere Expands AI Reach Through Palantir Partnership: Cohere is partnering with Palantir to integrate its AI models into Palantir’s Foundry platform, used primarily by commercial customers. This collaboration allows Palantir’s clients, including those with stringent data constraints and diverse language needs, to leverage Cohere’s advanced AI capabilities for specialized applications.

• Roomba Co-Founder Launches New Robotics Venture: Colin Angle, co-founder of iRobot, is raising $30 million for his new company, Familiar Machines & Magic, focused on health and wellness home robots. With $15 million already secured, the Boston-based venture is exploring AI-powered companions and innovative human-robot interactions, signaling a bold step into a challenging yet promising market projected to reach $24.5 billion by 2028.

That’s all for Today!

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