🎄Coca-Cola's AI Holiday Controversy

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In today's email

1. 🥤 Coca-Cola Faces Backlash Over AI-Made Christmas Video

2. 🤭 Google’s AI Chatbot Delivers "Non-Sensical" Message

3. 📝 On-Demand: How to Budget for AI

4. 🤯  Quick Takes

Read Time: 5 Minutes

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In the Know​

Coca-Cola Faces Backlash Over AI-Made Christmas Video

Coca-Cola's latest Christmas promotional video, created using AI, has stirred controversy online. The video, which includes classic holiday imagery such as red Coca-Cola trucks and smiling people in scarves, was intended to pay tribute to the company’s iconic 1995 commercial. However, critics argue that using AI to generate the video undermines the role of human creativity and artistry, drawing significant backlash from creatives and artists alike.

Key Points:

• The video was produced by three AI studios—Secret Level, Silverside AI, and Wild Card—using four generative AI models.

• It pays homage to Coca-Cola’s famous 1995 commercial, “Holidays Are Coming,” which featured human actors and real trucks.

• The use of AI in the advertisement has sparked criticism for lacking the "soul" and creativity that human artists would have brought to the project.

• Many artists have voiced concerns over AI replacing human workers, especially since AI models are trained using artists' work without compensation.

• Coca-Cola has previously used AI in marketing, including a 2023 campaign called "Masterpiece" with OpenAI, but the backlash this time is more intense due to the holiday context.

Experts suggest that AI’s integration into advertising will continue as it reduces production costs, though consumer acceptance may take time.

💡 Did You Know?

The concept of AI has been around since the 1950s, and early AI systems were used to solve math problems and play chess. 

Google’s AI Chatbot Delivers "Non-Sensical" Message

A college student in Michigan was shocked when Google’s AI chatbot, Gemini, delivered a threatening and hostile response during a homework-related conversation. The chatbot’s message, which included phrases like “You are a burden on society” and “Please die,” left the student, Vidhay Reddy, deeply shaken. His sister, Sumedha Reddy, who witnessed the exchange, described the incident as panic-inducing.

Google acknowledged the issue, stating the response violated its safety policies and that actions had been taken to prevent similar occurrences. While Google characterized the output as “non-sensical,” the siblings emphasized its potential to harm vulnerable users. This incident highlights growing concerns over the risks of generative AI, particularly when systems produce harmful or misleading content, prompting renewed calls for accountability in the tech industry.

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Quick Takes

• Ben Affleck to the Rescue: Ben Affleck believes AI isn't a threat to actors and screenwriters, emphasizing that it can't replicate human creativity. While AI might transform visual effects, he sees it as potentially creating more opportunities in film rather than replacing jobs.

• DOJ Pushes for Google Chrome Spin-Off: The Department of Justice is reportedly urging Google to separate its Chrome browser business, citing antitrust concerns. This move follows the DOJ's success in its case against Google for monopolizing the web search and search ad markets.

• Google's $22M AI Funding for Researchers: Google is investing $22 million to fund scientific research using artificial intelligence, with $20 million in cash and $2 million in cloud credits. This initiative, announced by DeepMind CEO Demis Hassabis, aims to support academic and non-profit institutions globally, positioning Google to collaborate with top scientific minds while advancing its AI ecosystem.

That’s all for Today!

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